Bring on the Heat

Summers in Arizona are not the most desirable of vacations for many but with ‘hot’ hotel deals at Tucson’s ‘coolest’ places to stay, there is still much for visitors to enjoy. Driveable markets looking for a summer getaway and locals seeking a relaxing staycation are encouraged to ‘Take Back’ their summer in Tucson.

The campaign ‘Take Back Summer’ features a warm, nostalgic imagery that entices viewers into Tucson’s dreamy escape and encourages them to escape from everyday monotony.