Tucson is wide open. Tucson is off the beaten path. Tucson is WILD.

Who doesn’t love free stuff? Especially when it is this cool! After a new partnership with a mobile pass platform, Bandwango, where users can redeem points for visiting outdoor attractions in Tucson; I was tasked in creating a fun set of merchandise users can win.
After some initial sketching and a few ideations, the “Tucson is WILD” emblem was born.