Collide Cup
helping street soccer PDX end homelessness.
2022 marked the second annual Collide Cup Tournament, Ideas Collide’s charity futsal tournament, benefitting Street Soccer Portland!
I took a fun, illustrative approach to create a campaign encourages players to sign up, play, and “Give Per Goal” to make a difference in their community. Designing the donation process as pledge sheet helped players feel more connected to the game and their donations — making for a lighthearted, but competitive, tournament. I wanted the colors and typography unify the campaign to the hosts, Ideas Collide, but designed the imagery to stand out from their typical branding to appeal to a new target audience. Creating a cohesive system of designs for email marketing, print materials, and digital banners solidified this as a successful, evergreen campaign that is sure to bring joy and donations for many events to come.