Herberger Student Outreach
Academic resources made easy.
In 2021, the Herberger Institute Student Outreach Department came to my team at Vinnex, a dynamic all-female design team, to help increase awareness and spread information relating to academics.
With limited information and direction on how to tackle the extensive sector, my team performed user-experience research to pinpoint areas of weakness in their current system.
Through our research, we discovered that many of the academic resources were confusing or difficult to navigate. To tackle these problems, we developed a campaign focused around icons to provide information that is simple, engaging, and easy to share. I led the team in designing a set evergreen tools with 200 icons, 2 patterns, branded typography, and several ready-to-use graphics.
I organized the designs and information into a simple guide for our clients to ensure they could continue using these tools appropriately and consistently for years to come.