Our rich history unites us. Our bright future guides us.

The Copper Corridor Economic Development Coalition is made up of the communities from Oracle to Superior, Arizona. They came to the team at Ideas Collide to advance their economy and support their growing community with a new brand system, messaging, and website.

I was tasked with refining the logo design, leading the visual identity development, and establishing the brand structure with comprehensive guidelines. Through the messaging and visual assets, I ensured the brand remained authentic by walking the line of honoring their past and developing their limitless future. The new identity for Copper Corridor expresses how strong, honest, and communal they are — and continue to be.